For the last decade I have sat with agents and asked them what wasn't working. Not as a survey. As part of the job.
I built their marketing. I fixed their tech. I taught the classes. And somewhere in the middle of all of it I started hearing the same handful of complaints so often that they stopped sounding like complaints and started sounding like a specification.
My database is a mess and I don't know who's in it. My follow-up dies the second I get busy. I hosted an event and got nothing out of it. I have no idea what I actually made this year. And the deal fell apart because nobody told the client what was happening.
Today the thing we built for that is live.
What it is
Alyned puts the whole business in one place, and it does something no other tool in this industry does: it puts the agent, the loan officer, and the client in the same deal at the same time.
That last part is the reason we started. Every piece of software in real estate was built for one seat at the table. Your CRM was built for you. The loan origination system was built for your lender. Transaction management was built for your brokerage's compliance file. Each one is a complete picture of the deal from exactly one chair, and there has never been a chair that sees the whole thing.
Agents and loan officers have been running two separate businesses that happen to share a client. Everyone downstream pays for the gap between them.
What's in it
My Deals
One conversation per transaction, with you, your loan officer, and your client in it. A shared timeline the client can actually see, documents that live with the deal, and milestones that update everyone at once instead of you doing it by hand on a Thursday afternoon.
My People
Your database, organized in a way you'll actually use. The 200 people who are going to pay your bills next year are already in there somewhere. This helps you find them.
MyEvents
Build the event page, take RSVPs, check people in at the door in about fifteen seconds, and watch every attendee land in your database tagged and ready for follow-up. No paper sign-in sheet in a drawer.
MyFinancials
The whole waterfall, run for you: gross commission, split, referral and transaction fees, expenses, self-employment tax, federal, and state. What comes out is your real take-home, not your production. Snap receipts as you go so March isn't a crime scene.
My Automations
The follow-up that keeps running when you get busy, which is exactly when it usually stops.
MyPage
A real page of your own that captures people, instead of a brokerage bio nobody reads.
Why now, and why softly
We're calling this a soft launch on purpose. The platform is open and it works, and we would rather bring people in steadily and keep listening than throw the doors wide and stop paying attention.
So the people coming in now are going to shape what this becomes. If something is clunky, tell us. If something is missing, tell us that too. Almost every feature in there right now exists because an agent said a sentence to me at some point in the last ten years, and that's not going to change just because we shipped.
The first 30 days are free.
No commitment, no setup call required. Create your account, bring in your people, and run one deal through it. That's genuinely the fastest way to know if this is for you.
If you want a hand getting set up, reply to any email from us and you'll get a person.
Thank you
To everyone who answered a question, sat through a class, sent a screenshot of something broken, or told me a story about a deal that fell apart: this is built out of those conversations.
One deal. Every player. Same page. Come see it.